ABOUT US

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Goodam is an independent creative studio founded by director, editor, music producer, and experimental artist Mohammed Hammad. Based in Saudi Arabia after spending over 30 years living across London, Paris, Dubai, and New York City, Hammad brings a distinctly global, multi-sensory perspective to contemporary visual culture.

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With a 19-year career spanning film, music, and broadcast, Hammad started his journey as MTV Arabia’s very first VJ in 2006—interviewing cultural icons like Pharrell Williams, Lady Gaga, and Coldplay—before serving as Creative Director of the Media Department for MDLBEAST. His commercial portfolio features global campaigns for Adidas, Puma, F1, Toyota, McDonald's, Nat Geo, and Vision 2030, alongside directing world-class talent including Cristiano Ronaldo and Mohamed Ramadan.

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Grounded in sound design and rhythmic picture editing, Goodam operates at the intersection of brand cinema, fine art, and narrative film. Hammad’s work has been commissioned by the Saudi Ministry of Culture, ATHR Gallery, and Noor Riyadh, with festival screenings at VIFF, NYC's Anthology Film Archives, and RSIFF. His short film "Yallah, Yallah Beenah!" is currently streaming on Netflix, while the studio's upcoming original narrative long-form series that shares the same name is backed by the Red Sea Film Fund and Film AlUla.

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